I think that as budgets get smaller, everyone has recognised that we need to do things differently, really where one agency has a couple of huge clients, and that's floating everything. Everyone's working harder, working faster, trying to be more efficient with how we're using dollars, at the end of the day.

So I think that clients have recognised that them being a part of figuring out the strategy up front, that strategic insight leads to stronger creative, and that's more of an efficient process. I think it's inherent, they're growing in the same way we're growing. For those that aren't, there's an opportunity to share what's working in the industry. I think that the partners here who meet with new business do a great job of showing the success in changing how clients work, as well as how we're working, so changing that model, and evolving that model.